Last July 12, 2019, The North Face opened its first standalone store in Baguio, located at the Lower Ground Floor, SM Baguio. It was a jam packed one day celebration. In the morning, The North Face mounteda 5KM trail run around Camp John Hay led by TNF100 2016 3rd Placer, James Tellias, and local veteran trail runner, Vic Salvador. This is to engage with the outdoor community in the Baguio Benguet setting especially those who look forward to TNF100 this year. Prior to the trail run, registration happened in R.O.X. Camp John Hay and first 15 people to register were only entertained. These lucky participants got freebies and an exclusive pass to the store opening’s media launch in the afternoon. A lot of trail runners came to secure slot as early as July 10 and were already waiting outside just before R.O.X. Camp John Hay opened.
To officially open the store, ribbon cutting ceremony was held in the afternoon. It was graced by SM Baguio’s Mall Manager, Rona Vida Correa, Tenant Relations Manager, Irene Pasabing, and Leasing Manager, Arlene Castillo, alongside the North Face Philippines Executive, Renz Que Regional Brand Manager, Rafael Micu, and Cluster Sales Head, Jonelle Gomez.
The North Face New Footwear Technologies Fastfoam and X Trafoam
During the launch, The North Face announced its new footwear technologies which provide runners with support in an all year round . Xtrafoam offers highly efficient cushioning by absorbing the shock and deliver excellent comfort underfoot. Fastfoam releases enough energy for return, and proprietary dual density midsole system provides responsive energy.
Comeback of TNF100
TNF100, the first ultra-trail running marathon series in the Asia Pacific region returns in Baguio Benguet, Philippines. It will l be a two day event happening from October 19 to 20 of 2019. It was officially stated by Brand Executive, Renz Que, during The North Face SM Baguio’s store opening wherein race participants will be tasked to complete up to 100km of endurance running set in various terrains of Cordillera Region. With the support of John Hay Management Corporation (JHMC), and Ayala Techno Hub, Base camp and starting point is set in Camp John Hay.
Limited edition TNF100 Ultra Endurance II footwear will be sold at 30% off exclusively in The North Face SM Baguio store until supplies last in celebration of its grand store opening and A welcome gift in time for TNF100.
For more TNF100 updates, stay tuned to The North Face official social media accounts in Facebook and Instag ram by following @thenorthfaceph or visit thenorthface.com.ph.
Never Stop Exploring.