SM bags LIMA Licensing Excellence Award

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BAGUIO CITY – The giant chain of malls in the country got another feather on its cap after the international Licensing Industry Merchandisers’ Association (LIMA) bestowed to the SM Store the Best Retailer of the Year during the recent LIMA Asian Licensing Excellence Awards in Hong Kong for its DC Justice League Heroes United Retail Campaign which was an offshoot of SM’s partnership with the Singapore-based Pacific Licensing Studio.

LIMA is the leading trade organization for the global licensing industry.  Founded in 1985, LIMA represents the interests of its membership in 35 countries by providing a forum for networking, serving as a source of education and information, and recognizing excellence and achievement in the industry.

The LIMA Licensing Excellence Awards is a prestigious annual ceremony in Asia that recognizes the industry’s most outstanding creativity and performance during the past year.

In 2015, “the addition of the Award for Best Retailer of the Year . . . provides the industry with even more opportunities to recognize standout licensing and branding initiatives,” said LIMA President Charles Riotto.

“It’s a great honor to receive this award . . . in partnership with the SM Store,” said Neal Rudge, a partner at Singapore-based Pacific Licensing Studio. “It’s a testimony to our long and successful relationship with our partners, and their unwavering support of our work in the region, that we’re fortunate to enough to be the recipient of this award.”

Mayor Mauricio G. Domogan commended SM for its relentless efforts in creating a niche in its market that continues to earn the patronage of the public, citing that the city is honored to host one of the most beautiful malls of SM that has greatly contributed in attracting the influx of numerous foreign and domestic tourists.” We are proud of the recent accomplishments of SM, especially in terms of bagging prestigious international awards which should be worthy of emulation among our businessmen. We encourage our businessmen to continue improving their services and creating ways that would contribute in enticing people to patronize their establishments,” Domogan said.

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