Sitel appoints Chief People Officer for Phil, Australia, New Zealand

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Sitel Group recently announced the appointment of Haidee Cabanag Enriquez, a seasoned IT-BPM executive and recognized human resource expert and people manager, as its new Chief People Officer (CPO) for the Philippines, Australia, and New Zealand (PHANZ).

Haidee has been with Sitel since 2009, handling regional and global responsibilities including VP-HR for APAC, VP-Global Talent Acquisition and General Manager–PH Countryside. In her latest role as General Manager for PH Countryside, Enriquez was responsible for Sitel’s provincial operations in Baguio, Tarlac, and Puerto Princesa.

She led Sitel’s expansion to greenfield markets, successfully launching eight new business logos within two years and providing job opportunities to thousands of workers in the countryside.

In her new role as CPO, Enriquez will lead the continuing transformation of people functions for Sitel PHANZ including Talent Acquisition, HR Business Operations, HR Shared Services, Leadership Development, Total Rewards, Corporate Communications, Strategic People Programs, and People Analytics.

She will also continue to helm Sitel’s Crisis Management Team, lead strategic expansion initiatives, and strengthen Sitel’s partnerships with external stakeholders and strategic partners.

A multi-awarded leader, Enriquez was conferred the “People Management of the Year” award by the People Management Association of the Philippines (PMAP) in 2017. In 2018, Sitel Academy, under her executive sponsorship, was given the distinction of “People Program of the Year” by the same organization, and in the same year the elite Society of Fellows of PMAP conferred her the distinction “Fellow in People Management.” Very recently, she was elected as the Chairperson of the Contact Center of the Philippine’s (CCAP) HR Council and of the Palaweno ICT Association.

Sitel Baguio honors its employees who serve d the company for 15 years as part of its 15th year anniversary celebration, Sept. 27,2019. JBM

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