Share the Christmas Spirit with Bears of Joy at SM City Baguio

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It’s that time of the year as SM Cares, SM Supermalls, and Toy Kingdom work together to spread the holiday cheer to the children in need with the SM Bears of Joy. This yearly charity project is done in order to give the underprivileged kids more reasons to smile this Christmas season.

Interested customers can visit the Bears of Joy display at the mall atrium, lower ground level, SM City Baguio.

Mall shoppers can buy a pair of wonderfully designed bear plushies, one will be kept by the customer and the other will be donated to children to different areas in need around the community. These plushies are designed differently every year, this 2021 the bear plushies symbolizes the memories of newly-discovered skills and hobbies that Filipinos took up during the pandemic. Choose from Cookie the Baker Bear, Sunny the Plant Lover Bear, Cammy the Vlogger Bear, and Journey the Biker Bear.

Visit SM City Baguio and get your pair of bears to share the joy this holiday season. Go to www.facebook.com/SMCityBaguio for more information.

Regional Director Susan Sumbeling (right photo, middle inset) led the NRO’s recertification process with all staff (left photo) in attendance together with the SOCOTEC auditors during the Opening Meeting.

By Jessica Joy Fernando

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