New Kid on the Block II

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When we Herald Express will just be there for three months, some claimed t will only be a publication for six months. Many raised their eyebrows and immediately concluded that it will just be a publication purposely for the May 2016 automated national and local elections while the dirty minds of others toyed with the idea that it was owned by a politician in order to advance his or her political interest. Some of our competitions are still doing their best to locate the true publisher of the paper in order to discredit the present management and staff for obvious reasons. On the other hand, we were also blessed with numerous positive remarks from the different society not only in Baguio and Benguet but also from our different markets in the Cordillera and parts of Pangasinan and La Union. Clearly, the remarks that we had been receiving all year round blatantly distinguished the men from the boys. We are grateful to the public for their utmost cooperation by relaying to us their remarks which we are knows using to further improve our services being the primary source of news on-line, the most read news portal in Northern Luzon having a weekly page view average of between 25,000 up to 40,000 and the fastest growing news organization.

Barely less than a year of service to the public, we were able to record over 1.2 million page views on our website with nearly 500,000 unique visitors and returning visitors of 40 percent from scratch. We were also able to circulate regionwide because of the demand from no less than readers in the countryside. We continue to draw our empowerment from the public for us to continue being the alternative source of quality news, thus, we continue to listen to the public on their choice of news to be posted on-line and published on our weekly print issue. The figures that we were able to generate on-line and the rapidly increasing number of our readers in the countryside speaks well on how were we able to perform during the past twelve months.

The motivation of the public for us to continue striving for excellence serves as our primary inspiration to hurdle the remaining obstacles in the trade because we embarked on the doctrine of listening to the plight of the people and trying to work on whatever is feasible and doable with our limited resources.

We reaffirm our previous commitment to serve as an alternative source of news on-line and even in the print publication. We are not here to compete with the giants in the industry, instead, we are here to compliment their shortcomings. We will continue to listen to the public who are the main source of our energy to continue improving on the way we present the news to our viewers and readers. We will not deviate from our motto ‘we deliver the balanced news that matters to you’ and we will continue to upgrade so as to keep in step with the advancement in the industry and satisfy the demand of readers for quality, up to date and balanced news.

We thank everyone for their unsolicited and solicited comments on how to weave through this complicated trade. We never expected that a simple imagination in a corner of a room became a reality which we must sustain to the fullest in order to achieve our overall goals with the full satisfaction of our readers. We will remain receptive to change because we believe it will help us move on to greater heights. Your Herald Express expects sustained increasing patronage in the hinterlands of the Cordillera and most parts of Northern Luzon in the near future.

Our advocacies against graft and corruption, rampant gambling operations, illegal drugs, environmental destruction, poor quality of workmanship of government and private infrastructure projects, the operation of ponzi firms that dupe innocent people, among others continue to banner our daily reports on-line and our weekly print reports. We will also not deviate from the promotion of the use of renewable energy and a paradigm shift in the development of our communities. The public will still be our major allay in the quest for the truth in our future news exposes just as what had been happening in the past. We will give respect where respect is due but we will not hesitate to fight for the freedom of the press when people try to trample upon it.

For those who continue to look for our publishers, we wish you the best of luck and we encourage you to move on while we continue to go on in our unrelenting and uncompromising efforts to set a descent pace in the trade as an alternative source of new both in the social media and in the print. Let us not burden ourselves with simple and petty things that tend to confuse us. Let us use the obstacles that confront us to weave our way through and continue moving towards a brighter future for everyone.

Merry Christmas and a Prosperous and Bountiful New Year to one and all from Your Herald Express family.

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