Krispy Kreme opens 2nd Baguio store in SM

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BAGUIO CITY – Krispy Kreme was warmly received by long lines of fans in the country’s undisputed Summer Capital when it first opened in December of 2015. After such a huge success, the well-loved doughnut brand happily opens its second store in Baguio where they can share the joy with even more customers.

The opening of its second Baguio store is made more meaningful as it coincides with the brand’s celebration of its 79th birthday, which ties in perfectly as the new Baguio store is also the 79th store here in the Philippines.

There are a lot of special elements in the latest Baguio store, one of which is that it is only the second store in the Philippines to feature Krispy Kreme’s newest design concept. Guests can expect a warmer and cozier atmosphere and an intimate set-up where they can sit back and enjoy Krispy Kreme’s famous pairing of delectable doughnuts and signature coffee, quite fitting for the city’s cool weather.

Krispy Kreme makes the experience even more memorable and special for their customers by offering the Double Chocolate Strawberry doughnut cake, which pays tribute to the famous Benguet strawberries and sold exclusively in the Baguio stores.

The recent opening was attended by prominent members of the Baguio community, and friends from the media. Krispy Kreme brand executives led the ceremonial ribbon cutting during the exclusive launch held in the morning. ArnelIllana, Business Unit Managerof Krispy Kreme Philippines, also welcomed the guests and shared the brand’s excitement in strengthening its presence in the city. “Baguio has proven to be a great location for the brand judging by the reception we’ve gotten from when the first store was opened late last year. There are so many Krispy Kreme fans here that we thought it best to open this new store to serve our customers better, and of course, be able to share more of the joy that Krispy Kreme doughnuts bring.”

Krispy Kreme Senior Marketing ManagerAriane Valinton also expressed her delight with this new milestone, “This is definitely a special place for the brand. As with our first store, Krispy Kreme fans are again lining-up for opening day. Feeling that love and support from the community drives us to deliver the signature Krispy Kreme experience for everyone here to enjoy.” Ariane even mentioned the Krispy Kreme mobile app, which customers can use as their ultimate companion to satisfy their sweet cravings. With just a few taps on their phone, they can order their favorite box of doughnuts for delivery or pick-up and even get access to exclusive offers and freebies.

During the afternoon the store was officially opened to the public. To share the joy with all the excited Krispy Kreme Baguio customers on opening day, they were treated to a free box of six Original Glazed doughnuts for every purchase of any dozen. The new Baguio store was again warmly received by long lines of fans who were able to bring home their favorite doughnuts all from Krispy Kreme.

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. With a flagship store in Bonifacio High Street in Fort Bonifacio, Taguig City, the company has offered the highest-quality doughnuts and great-tasting coffee in the country since 2006. Today, Krispy Kreme has outlets in more than 70 different locations nationwide, with Hot Light stores in Bonifacio High Street, SM Mall of Asia, Greenhills Shopping Center, Baguio, Evia, Cebu IT Park, Bacolod, Limketkai Mall, and The Annex at SM City Davao. To get more information and updates about the brand and its products, you may become a friend of Krispy Kreme by visiting <krispykreme.com.ph> or by liking www.facebook.com/krispykremeph.

By HENT

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