Film-making appreciation workshop at SM Baguio set March 11


BAGUIO CITY  – Film-making enthusiasts regionwide will have the chance to be taught with the latest film-making appreciation techniques from international film director Brillante Mendoza following of the launching of the 2015 Brillante Mendoza film appreciation workshop and festival on March 11, 2015 at SM Baguio Cinema One.

Karreno Nobres, SM City Baguio public relations manager, said the project is a joint project of SM and the first internationally-acclaimed Asian film director to win in the 62nd Cannes Film Festival, Director Brillante Mendoza in order to inspire film-making enthusiasts to embrace the film-making profession that will help in bringing honor and pride to their works in the future.

The SM City official underscored the film-making appreciation workshop is primarily designed  to promote and encourage awareness, appreciation and understanding of the alternative art movement called ‘independent film’ or indie-film which is now making waves not only in the local but also in the international film-making industry.

According to her, the festival will showcase Director Mendoza’s multi-award winning film –Captive. The festival aims to invite the students as its primary audience, paving the way for a new generation of film enthusiasts.

“We want to discover young talents from today’s youth in order for them to become future film-makers and will help in the promotion of the independent film industry,” Nobres stressed.

CAPTIVE is a 2012 French-Filipino drama film starring French Actress Isabelle Huppert. The plot of this film focuses on describing the torturous life of the hostages of the Dos Palmas kidnappings, whose survivors were freed after a year in captivity.

Nobres explained the project is to showcase Filipino-made and award-winning Independent Film by the famous Director Brillante Mendoza in the different parts of the Philippines in order to inspire upcoming young film-makers to pursue the independent film-making profession and become next generation film directors in their own right.

“The aim of the activity is to guide the audience in understanding and appreciating films as a medium of art and communications. It will educate and open the minds of every Filipino, the young and old alike, on the so-called Indie-films and how its story reflects the true face of the society,” she added.

An exhibit within the cinema area will also showcase the works of Director Mendoza for young film-makers to reflect on while pondering on their intention to pursue the film-making profession.

Nobres explained another highlight of the festival is the Film Appreciation Workshop after the Captive screening. In the hour long workshop, the audience gets a glimpse of the different elements – acting, directing, cinematography, musical scoring and production design to be discussed by no less than Director Brillante Mendoza himself.

She asserted the workshop will provide the students a thorough introduction to the foundations of film craft for the better appreciation of the audience.

The Brillante Mendoza Film Festival is one of the many exciting projects of the SM malls and cinemas. By Dexter A. See