COCA-COLA REAFFIRMS SUSTAINABILITY COMMITMENT AMID THE PANDEMIC, PARTNERS WITH BAGUIO CITY
Even in the face of the pandemic, Coca-Cola Beverages Philippines, Inc. (CCBPI) continues to work toward its World Without Waste commitment – to collect and recycle every single bottle and can it sells by 2030, and to collaborate closely with local government units and local communities to achieve this vision.
With the goal of ensuring that 100% recyclable bottles don’t end up in waterways and landfills, CCBPI has been working closely with LGUs these past couple of years – among them, top tourist destinations like Davao City, Palawan, Baler, and Siargao – in implementing various sustainability initiatives, highlighting the Company’s determination to help address the growing waste problem in the Philippines.
“We know that the pandemic is the greatest challenge we’re facing as a country, but there are other challenges that we need to face, such as the environment and waste management. This is where the World Without Waste vision of Coca-Cola comes in, the motivation behind recycling bin installation,”
Atty. Juan Lorenzo Tañada
Corporate and Regulatory Affairs Director
Coca-Cola’s latest World Without Waste partnership is with Baguio City, deemed the Summer Capital of the Philippines. CCBPI, represented by its Corporate and Regulatory Affairs Director Atty. Juan Lorenzo Tañada, turned over Coca-Cola contour bottle collection bins for recyclable PET plastic bottles to Baguio City officials, led by Mayor Benjamin B. Magalong, during the flag-raising ceremony at City Hall last September 28, 2020. These collection bins are placed in identified high-traffic areas such as along Abanao Street, Athletic Bowl, along Harrison Road, and in front of the Baguio City Hall.
“We’re very proud to be in Baguio to help keep the city clean. We recognize the ongoing concern with uncollected PET bottles and we want to do our part as a partner of the city,” said Atty. Tañada during the ceremonial turnover. “We know that the pandemic is the greatest challenge we’re facing as a country, but there are other challenges that we need to face, such as the environment and waste management. This is where the World Without Waste vision of Coca-Cola comes in, the motivation behind recycling bin installation,” added Tañada.
The installation also aims to boost the waste management programs of the “City of Pines” as it reopens to visitors upon the easing of quarantine restrictions.
Citizens and tourists alike are enjoined to properly dispose of 100% recyclable plastic bottles into these collection bins. As per the CCBPI roadmap, all collected PET plastic bottles will be diverted to PETValue, a soon-to-rise recycling facility. Located in General Trias, Cavite and set to be operational by Q4 of 2021, PETValue will employ the safest and most advanced technologies to process used PET plastic bottles – thereby allowing an endless loop of recycling. Its projected capacity, or the amount of used plastic bottles it can process, is 45,000 metric tons of PET bottle waste per year, or equivalent to approximately 3 billion bottles.
Coca-Cola has globally committed to building a World Without Waste—and, through various initiatives and partnerships with relevant stakeholders and local communities across the country, CCBPI is striving to make that vision a reality in the Philippines.