BAGUIO CITY – The opening of SITEL’s 4th site made Baguio City as the largest regional operations location of the company bringing the number of full-service costumer contact service centers in the country to 13.
SITEL’s SM Cyber site is expected to generate 800 new jobs that will benefit the local residents including nearby provinces.
SITEL has enjoyed steady growth in the local market for 16 years now, since it set up its shops in the country in 2000. The Philippines’ business-friendly climate, in particular a ready pool of highly skilled talent, trained to provide strong customer orientation, enabled SITEL to grow and expand at a steady clip.
“We are delighted to open the SITEL SM Cyber site, our 4th in the City of Pines, “ Craig Reines, SITEL Philippines Chief Operating Officer, shared. “Baguio was a natural choice because it has been so good to us for 12 years, and the region still has tremendous growth potential.”
The new facility reinforces SITEL’s commitment to increase its footprint in the country and generate more jobs for Filipinos. It offers the region’s talent a chance to belong to a leading global brand and work in a cutting-edge SITEL facility.
“We are elated to increase our investment in a city that has shown steady growth and progress, Michael dela Peña, SITEL Philippines Vice President of Operations for Northern Luzon, said.
He added that from just 35 employees in 2004 they have steadily increased to over 4,000 employees in Baguio, servicing 13 accounts.
“With this expansion, SITEL remains to be Baguio City’s top company providing job opportunities in the region and with the upgrades to our new facility, we are constantly stepping up our game”. dela Pena said
SITEL’s SM Cyber site is now home to the region’s recruitment hub.
Dela Peña cited Baguio City’s role as a university town that plays a big role in the company’s expansion.
The new SITEL facility boasts of the latest innovations in workspace technology, aesthetic design and one-of-a-kind amenities, such as the Entertainment Center that features an 18-hole indoor golf course, pool tables, and futsal and basketball facilities.
Innovations in office design are not limited to the recruitment and entertainment areas. The Production Floor for the SITEL SM Cyber site was especially designed to promote open communication. The Business Lounge was created with a large open space featuring private work areas, phone booths, and huddle rooms for associates to meet, share ideas, brainstorm, and innovate.
“We wanted to create a best in-class facility and a workspace that our employees can call their second home,” disclosed Cher Retirado, SITEL Philippines Director and Project Management Officer-Asia Pacific.
By JOSEPH B. MANZANO